C&F Bank Expands Footprint into Southwest Virginia

C&F Bank is proud to announce a significant expansion of its commercial banking operations with a seasoned team that will establish its presence in Southwest Virginia. This strategic move positions C&F to serve key markets including Roanoke, Lynchburg, Danville, Martinsville, and Blacksburg.

Leading this expansion is Matt Hubbard, who joins as Southwest Virginia Regional President. With over 15 years of commercial banking leadership experience, most recently at Atlantic Union Bank, (formerly American National Bank).  Matt brings deep market knowledge and a strong commitment to community engagement. He is a graduate of Radford University and the William & Mary Mason School of Business where he earned prestigious Beta Gamma Sigma academic honors.

Joining Matt are two highly respected banking professionals:

  • Sally Siveroni, Commercial Credit Officer, began her banking career in 1986 and most recently served as Regional Credit Officer at Atlantic Union Bank. She is a graduate of James Madison University.

  • James Little, Commercial Banking Relationship Manager, has 17 years of experience in both retail and commercial banking. A fellow James Madison University graduate and VBA Bank School alumnus, James is also deeply involved in community initiatives.

“We are thrilled to welcome Matt, Sally, and James to the C&F family,” said Tom Cherry, President and CEO of C&F Bank. “Their expertise and strong community ties will accelerate our growth in this promising region, where we already enjoy strong customer relationships.”

“I am a big fan of true community banking, especially from an institution with the broad and deep capabilities of C&F” added Hubbard. “To me, it means being known for individualized attention, responsiveness, and a firm commitment to fueling customer success. C&F Bank has been doing this for its customers over the past 98 years, and I could quickly see this is the right company for my customers. I also look forward to showing our region just how committed C&F is in supporting the communities it serves.” 

With this expansion, C&F is now firmly positioned as one of the premier community banks serving the entire Commonwealth of Virginia—an achievement that underscores the company’s strategic vision and competitive strength.

C&F Bank operates 31 banking offices and five commercial loan offices throughout Virginia. Our subsidiary, C&F Wealth Management, Inc., offers full wealth management services through their advisor teams.  C&F Mortgage Corporation offers a tailored approach to your mortgage needs, providing personalized financing solutions and access to experts who are dedicated to helping your buy, refinance, build or renovate.  Mortgage services are located through offices located in Virginia and the surrounding states.  C&F Finance Company offers automobile, marine, and RV loans through indirect lending programs in multiple states.